Owner Talk: Why a Professional Website Was Important For My Center by Jim Shields @enrollsmart This blog post covers the end of a brief phone conversation with Jen Kelly, Owner of First Step Academy in Independence, MO as to why a getting a professional website was important for her childcare center. Jen is an Enrollsmart client. Jim Shields: So Jen, tell me why you decided to get a professional website for your center? Jen: Well, the truth is that it makes my business more credible. When people search for childcare in my area using Google or Facebook, it looks much more professional if they are able to visit my website rather than just call me. Plus, with the online services such as payments and paperless enrollment my website lets me offer, I make things easier for myself. Not to mention all the money I'm saving. Jim Shields: Was your website expensive? Jen : Yes, the original site was expensive but, truthfully, you guys are ...
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3 Keys to Success for Medium-Sized and Small Childcare Centers By Kimberly Newman, Customer Success Leader @enrollsmart Over the years, we have noticed some trends; particularly in medium-sized and small childcare centers. First, let's define medium-sized and, small centers. We define medium-sized and, small childcare centers as anywhere from 12 to 90 in licensed capacity. These are programs where the owner is likely to also serve as the director and, many of these centers have programs and operating hours/days that are extended. It is not uncommon to see centers in this capacity range open up earlier or stay open later than the traditional 7am-6pm schedule. Medium-sized and small childcare centers make up the vast majority of the childcare market and, often offer a hands-on approach by the owner; who is likely working in the classroom, cooking meals, driving the van and, doing the lion's share of the center's required paperwork. In our experience, the...
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